Micro Projects, Maximum Impact

This Micro Projects collection showcases a variety of quick-fire UX and UI challenges, each tackling a unique design problem in a short timeframe. From rapid prototyping to playful visual experiments, these projects highlight my adaptability and problem-solving skills across different industries and styles. Together, they demonstrate how I approach constraints with creativity and turn small briefs into polished, thoughtful solutions.

Contents

1. Project Background 

2. Bronco Nameplate Redesign 

3. Northern Ireland Legal Changes 

4. AI Agent for Brand Compliance

Project Background

A selection of smaller initiatives that delivered significant value to the Ford.xx website:

‍

Bronco Nameplate Redesign - Transitioned the Bronco nameplate from the legacy design system to Ford’s updated system, ensuring visual consistency and brand alignment.

‍Northern Ireland Legal Changes – Implemented site updates to meet new EU legislation requirements for Northern Ireland. As the NI site shares the UK template, this required targeted legal adjustments without disrupting the broader site.

‍AI Agent for Brand Compliance – Developed an AI-driven tool to provide instant feedback on brand guideline compliance, while also helping to identify and refine outdated or unclear guidelines.

Bronco Nameplate Redesign

Context When I joined this project, the Bronco nameplate pages were still built on Ford’s legacy design system. This caused visual inconsistencies across the site and reduced user engagement.

Approach I began by auditing the existing pages, mapping outdated components to their equivalents in Ford’s updated global design system. This included ensuring imagery was current, fact-checking key product information, and refining copy to be succinct and aligned with Ford’s new guidelines.

Outcome The redesigned pages now align seamlessly with Ford’s refreshed digital experience. The update improved consistency, ensured information accuracy, and kept the Bronco nameplate relevant and engaging.

Fig 1. Bronco nameplate page. Some features have been redacted for privacy and image is shown at a distance due to copy not being live yet.

Northern Ireland Legal Changes

Context Following new EU consumer protection laws, Northern Ireland’s Ford site required legal updates. The challenge was that Northern Ireland does not have its own dedicated site — it shares templates and content with the UK site, meaning changes risked affecting the entire UK experience.

Approach I worked with the legal team to translate legislative requirements into clear, user-friendly copy and disclaimers, directing users to separate pricing lists for Northern Ireland (NI). Together with legal, business, and development teams, I developed a three-phase rollout:

• Phase 1: Use authorable content to create an overlay with NI pricing lists and clear CTAs.

• Phase 2: Replace overlays with temporary banners linking to the same content for a less intrusive journey.

• Phase 3: Introduce a pop-up on entry to the UK site asking if the user is from NI. If confirmed, direct them to a dedicated website with updated pricing.

Outcome The NI site became fully compliant with EU regulations without major disruption to the UK site. Although Phase 1 was less elegant, it required minimal development, allowing for a fast, legally compliant release.

Fig 2. Example of the pricing overlay that has been built with authoring

Fig 3. Example of the copy and CTA being added to some of the pages.

AI Brand Guidelines Agent

Context Ford’s brand compliance process relied heavily on manual reviews, often only at critical project stages. This meant design work was well progressed before review, and minor guideline questions required scheduling time with other designers.

Approach I restructured Ford’s brand guidelines into a format a Google Gemini AI agent could interpret. Drawing inspiration from leading design systems such as Material and Apple’s HIG, I created a structured template that supported AI interpretation. Through a feedback loop of trial, error, and refinement, I produced a robust set of AI-ready guidelines that returned accurate, actionable responses.

Outcome The AI brand agent increased review frequency from a few times per project to nearly daily. It enabled earlier design validation, reduced rework, and allowed designers to “fail faster.” As a result, work brought to full team reviews was more refined and required fewer large-scale changes.